Reimagining Major Gift Fundraising for a New Era: Innovations in Prospect Development

Reimagining Major Gift Strategy for a New Era: Innovations in Prospect Development is a two-hour presentation geared toward those engaging with donors to secure major gifts. Increased revenue expectations from institutional leaders and donor fatigue means that to meet future fundraising goals, fundraisers must make up for lost time and accelerate new major gift prospects through the pipeline. During the pandemic, many institutions have struggled to build relationships with new prospects, and qualifications are down across the industry. Learn how to avoid that leaky pipeline while maintaining strong engagement across the spectrum.

Presenter: Jenna Dell, Director Research Services with Education Advisory Board